商业数据分析

• 业务核心
• 54个单位

• ACT 211:财务会计
• 3

会计的基本要素以及收集和报告财务数据的方法将在本Curriculum中学习, including a study of financial statements, journalizing financial transactions, 营销活动, 房地产投资, plant and equipment; and depreciation as it applies to corporations. 前提条件:BUS 201.

• ACT 212:管理会计
• 3

这门决策Curriculum将以会计概念为基础，并将包括股权融资, introduction to 管理 accounting, 成本术语和概念, 成本累积制度, 产品成本核算系统, analyzing cost behavior patterns, including cost-volume-profit 的关系. 先决条件:ACT 211.

• BUS 224: 业务 Writing and Presentations
• 1

本Curriculum将学习和实践有效的策略，以书面和口头形式进行清晰的商务沟通, as well as the 技术 to access and share information.

• BUS 251: Legal Environment of 业务
• 3

This course prepares students to think factually and analytically at the areas of law that affect agreements and commerce between individuals and entities in the areas of, 但不限于, 合同, 侵权行为, 实体的形成, 机构, 不动产, estate and trusts and investor protection.

• BUS 261: 业务 Analysis Tools and 业务 Statistics
• 3

This course will focus on business analysis and problem solving strategies through the application of Microsoft Excel and deployment of business statistics analytics.

• 总线483:商业道德
• 3

本Curriculum的目的是为商业道德决策和道德评估打下基础. 重点包括全球和国内经济、社会和法律环境问题. 运用商业伦理理论和哲学对理想、法律和价值进行评价. 案例研究和古典文学强调学习方式，包括道德决策和分析. A culmination of previous work is applied. Prerequisites: 业务 or 经济学 major with Senior standing.

• ECO 201:宏观经济学
• 3

这是一门关于宏观经济学原理研究的范围和方法的概括性Curriculum. Topics will include decision-making by households and firms, 供求关系, operation of markets and the determination of prices, 在不同的经济制度下对社会福利的评估, 国际贸易 and foreign exchange, 金融市场, the role and objectives of government in economic policy.

OR

• ECO 202:微观经济学
• 3

This is a course covering principles of microeconomics. Topics will include decision‐making by households and firms, 供求关系, operation of markets and the determination of prices, 国际贸易, 产业组织要素和不同程度的竞争, 以及在不同的经济体系中对社会福利的评估.

• FIN 331:金融
• 3

这是一门关于管理财务原理和实践的入门Curriculum, sources and methods of raising capital, 现金流量分析, 财务报表分析, 金融市场, 还有股东权益问题. 其他概念将包括风险决策和使用经营和财务杠杆. Prerequisites: General education math requirements and ACT 211.

• 管理学321:管理
• 3

This introductory course will look at the areas of planning, 组织, 人员配备, controlling with an emphasis on responsibility and authority, 授权和权力下放, line-staff relationship organization charting, 沟通, reaction to change Interpersonal skills, 动机, 领导, organizational resource 管理 will also be studied. 先决条件:BUS 201和BUS 224. Recommended prerequisite: ECO 201 or ECO 202.

• 市场营销341:市场营销
• 3

This is a survey course of 市场营销 principles and theory. 本Curriculum支持营销组合的实际应用方法, 消费和工业市场, 市场研究, plus the challenges of the competitive marketplace. 这门Curriculum还包括对全球化问题的介绍. 前提条件:BUS 201. Recommended prerequisite: ECO 201 or ECO 202.

• 策略的选择
• 单位

• Choose 1 of the following courses based on emphasis selected:

• BDA 475: 商业数据分析 Thesis
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 总线475:业务策略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 经济专业论文
• 3

This capstone course will integrate and apply key economic theory and models through the student's original choice of research; evaluation of the thesis will be by committee. 商务考试费用. 前提条件:高级地位经济学专业和ECO 221和ECO 321.

• HCM 475: Senior Seminar in Healthcare
• 3

本Curriculum旨在整合和应用在整个医疗保健管理计划中所学到的理论. 该Curriculum是反映学生对Curriculum和大学项目成果的知识的最终演示. 评估工具包括一份综合分析报告和口头报告. 商务考试费用. 先决条件:BUS 224和[HCM 312(允许同时入学)或HLMG 312(允许同时入学)]和高级地位.

• INB 475: 国际业务 Strategy
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 市场营销策略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 商务考试费用. 先决条件:市场营销重点与高级地位和FIN 331和MGT 321和MKT 371和MKT 442.

• 实习

• BDA 490A: Professional Development and 实习 Emphasis
• 2

The CUI 工商经济学院 实习 facilitates a student’s transition from academic theory to real‐life business practices and builds professional networks. 与学生的学术重点相关的实习有助于明确目标, 增加了CUI学术经验的价值，并为未来的就业打开了大门. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off‐site internship. 学生在开始校外实习之前与实习主任会面，以获得建议和安置批准. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. 学生必须在一(1)个学分内至少修满两(2)个学分. 作为合格/不合格Curriculum提供. 先决条件:商科专业，具有初级或高级学位，MGT 321和BUS 224.

• 商业数据分析
• 21单位

• BDA 337: Introduction to 商业数据分析
• 3

This is an introductory course teaching applied job skills in close connection to the concepts and 理论 that drive the daily decisions relevant to data analysis and business intelligence. Each module focuses on a primary theme with real world cases where students will start by grappling with business problems and the underlying data to methodically drill down and solve problems from a technical approach. 这些主题包括, 统计学的应用, 数据可视化工具在Excel, 线性回归, 时间量系列, 分类算法, 数据偏差.

• BDA 338: Data Wrangling and Decision Making
• 3

数据整理将原始数据转换成对分析和改进决策非常有用的格式. The course is structured to provide students with in‐demand job skills in SQL focusing on real‐world applications from companies such as YouTube and Kickstarter. 在线讲座的组合, live discussions with course instructors and classmates refine student capability in applying SQL tools (no coding experience is required) to business situations. 前提条件:BDA 337.

• BDA 436:数据可视化
• 3

数据可视化是一个跨学科领域，通过图形处理信息和数据的可视化表示, 地图和图表来识别, 了解和沟通趋势, 模式，有时是异常值. 本Curriculum旨在为学生提供使用Uber真实世界数据集设计可用仪表板的工具, 《BG真人大游APP》, 美国人口普查局和其他机构. 在线讲座的组合, live discussions with course instructors and classmates refine student capability in applying Tableau (no coding experience is required) to business situations. 前提条件:BDA 337.

• BDA 437: Fundamentals of Machine Learning
• 3

本Curriculum侧重于开发与数据分析和机器学习相关的编程技能，重点是现实世界的应用. 在整个Curriculum中使用了最先进的低代码解决方案, allowing students to immediately begin running models that focus on understanding conceptual material first before diving deeper into technical details. 学生使用Python编程语言，以及一套完整的开源工具. 材料涵盖了Explore性数据分析的各个阶段:导入数据, 清理和转换数据, 算法思想, 分组和聚合, 可视化, prediction and 沟通 of results. 前提条件:BDA 337和BUS 261.

• ECO 321:计量经济学
• 3

This course is the study of Econo指标, 为实际经济和商业现象的定量测量和分析提供技术. 先决条件:满足通识教育数学要求, ECO 201 and ECO 202 and (MTH 252 or MTH 271).

• Choose two of the following courses:

• ACT 315: 会计 Information Systems
• 3

This course will look at the concepts, 控制, 以及使用电子表格和数据库的电算化会计信息系统工具. Prerequisites: ACT 212 and BUS 261.

• COM 422: Studies in Public Relations
• 3

Public relations (PR) as a 沟通 discipline will be examined in this course with an emphasis on developing and implementing campaigns including presentations by PR professionals and in-class projects/exercises on topics such as public relations in 非营利组织 organizations, corporate and social responsibility, 媒体关系, 技术, 道德问题.

• ECO 428: Intermediate Macroeconomics and Public Policy
• 3

本Curriculum使用经济方法论来评估在, 以及驱动的目的, the development of economic public policies in the U.S.，重点关注政府在制定社会政策方面的作用及其对个人的影响. Students will (a) complete an essay describing a recent U.S. 经济政策事件, (b) an essay describing the economic justification for recent public policy in one (1) of the following three (3) topics: Environmental and Natural Resource 经济学; 经济学 of Health; or 经济学 of Education. 先决条件:满足通识教育数学要求和ECO 201和ECO 202和(MTH 252或MTH 271).

• MGT 323:全球企业
• 3

Through an overview of world trade and investment patterns, 国际采购, 市场营销, 管理 for global businesses, this course will emphasize 国际贸易 theory, 全球金融环境, 以及跨国公司的角色，包括国际采购, 市场营销, 管理 for global business. 前提条件:MGT 321.

• MGT 343:操作
• 3

This course will use applied quantitative methods to optimize cash flow; reduce material and inventory costs; create efficiencies; enhance quality and mitigate risks in the manufacture, 分布, 维修, retirement of both tangible goods and intangible services. 前提条件:MGT 321.

• MGT 351: Diversity in Organizations
• 3

This course will examine the impact of diversity, 文化, ethnic origin on the work experience while preparing individuals to meet the challenge of cultural diversity in organizations with an emphasis on how race, 宗教, 年龄, 性别, 性取向, 身心能力, 工作与家庭, 重量和外观, 国际多样性, 理论, 立法, 和组织哲学相互作用，为复杂组织中可接受的行为创造了一套规则. 前提条件:BUS 201.

• 353:专业销售
• 3

本Curriculum着重于销售原理和基本销售概念的学习. Topics will include: Competitive advant年龄, researching company and competitor information, 价值主张, 客户需求, listening; 沟通 skills, 展示信息, 谈判, 以及结案技巧. 前提条件:MKT 341 (concurrent enrollment allowed).

• MKT 371:数字营销
• 3

本Curriculum将提供数字媒体的广泛概述，包括有效的网页设计, SEO (search engine optimization) strategies, 社交媒体工具, 移动营销, 指标, 分析侧重于商业战略和趋势，同时使用适当的数字工具以获得最大效果. 前提条件:MKT 341.